Nike generated copious amounts of street cred with techies when it partnered with Apple and released its Nike + iPod Sport Kit, which allowS gadget-loving runners to synch their iPods via a special sensor placed inside their Nike shoes.
Trash Talk is the brainchild of Nike celebrity endorser Steve Nash.The All-Star guard for the NBA’s Phoenix Suns is a committed green-living advocate. And a retail price of USD 100 aptly illustrates how a company can turn garbage to gold. That’s a lesson which should be well taken by beleaguered manufacturers in the US and other developed nations. As these manufacturers look for ways to compete with lower-cost producers in Asia, they might find the secret to reinventing themselves is stacked up in the trash bins of their own factories
source: www.nike.com
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